Database Management Services

Our database services cover secure, well-tuned management of the data your marketing runs on: design and enhancement, installation and upgrades, backup and restoration, and performance and capacity management.

For telemarketing work, B2B or B2C, that means one supplier for the campaign and the data behind it.

Database management

We build the business models marketing teams actually use — retention, cross-sell and response models — and produce analysis that shows customer behaviour across every channel: web, direct marketing, sales, contact centre and operations.

Data mining

We pull input from a range of sources and run it through statistical analysis, building optimisation models and algorithms that surface the characteristics your best customers share.

Data enhancement

We append demographic and lifestyle data from outside sources to build profiles of buying behaviour, whether the audience is consumers or professionals.

Data cleansing

Our programs find duplicates and problem records, and we run tests against the file specifically looking for the errors that break a campaign once it is live.

Data entry

Accurate input is not a nice-to-have; it is the whole job. Custom entry screens with the right validation in place mean fewer corrections downstream, and quality checks run both online and offline against pre-agreed comparisons.

We would rather work out the right approach with you than sell you a package. Get in touch and tell us what your data looks like today.