Our People
Agents are the main ingredient in any contact centre. A service is only ever as good as the people delivering it — which is why we treat training as the product, not as overhead.
Our asset is the certified agents working across the Ring India network, and the customer relationship management practice they are trained in.
How we train
Agents work through interactive training programmes developed by international telemarketing specialists, and every one of them gets hands-on practice before taking a live call. On the telemarketing side, the team is made up of telesales specialists rather than generalists moved across from another desk.
Training, learning and benchmarking are what hold call quality steady over the life of a campaign. Coaching is continuous, not a one-off induction, and it is aimed as much at each agent's own progression as at this quarter's numbers.
Mandatory for every new associate
- Telemarketing skills
- Listening skills
- Telephone etiquette
- Customer relationship management
- Communication and team effectiveness
- Team building and leadership
- Time management
After induction
Training starts with fundamentals and moves on to e-commerce customer service and e-business. Product knowledge and market research feed straight back into the floor, and we lean heavily on role-play — it is the only reliable way to find out whether someone can handle a call before a customer does.
We encourage clients to take part. Nobody can brief our agents on your customers and your real-world objections better than your own team can.
Get in touch to talk about how a campaign team would be trained for your account.