US Mortgage Leads

We generate high-quality targeted telemarketing mortgage leads for US brokers and lenders: home loan, refinance, home improvement, reverse mortgage and commercial mortgage. We run the same programme for the UK and Australian markets.

The upfront cost of a lead generation programme is higher than buying records off a list. It is also more than offset by what those records convert at. Prices across the industry vary enormously, and branded mortgage lead generation is very much a case of getting what you pay for.

Refinance leads

Exclusive, shared or non-exclusive refinance leads, general or filtered to your criteria. We would rather win the account on the quality of the leads and keep it on the service around them.

Insurance leads

If you also write cover, we supply life, health, long-term care, annuity, disability, auto, homeowners and financial planning leads. Detail on the insurance leads page.

How we measure a programme

We measure on cost per acquisition. Generic leads typically cost 10% to 50% of a custom branded programme — but in consumer markets the cheapest source rarely produces the most funded loans.

The reason is resale. A generic lead is often sold to two to five lenders, so you are racing competitors to a prospect who has already fielded four calls. A custom-generated lead belongs to you outright, and can be resold as semi-exclusive once it matures at 30 to 60 days, which brings your effective cost per customer down again.

Whether you follow up by auto-responder email, from a call centre, or both, custom leads run hotter and sell through at a higher rate. We can pair the campaign with other online techniques that feed the same pipeline.

If your current source has stopped working

Co-registration, opt-out lists and generic shared leads share one problem: you cannot judge what you bought until after you have paid for it. If that is where your numbers have gone, talk to us about a branded programme instead.